Research

In Asia, JCDecaux leads the industry being the first to launch full fledged R&F study outside Europe - JCDecaux Singapore in 2001 for their streetside network followed by JCDecaux Transport Hong Kong in 2002 for their MTR network, giving clients and agencies accountability for their media buys. In addition, we have also done some passenger profile, and media effectiveness research studies. Here are some highlights:

Shanghai Airports:

Elite Audience
- 47% are PMEBs (Professionals, Managers, Executives and Businessmen)
- High educated: 87% have at least a college degree

Airports provide a captive environment:
- Dwelling time in the airport: approximately 172 min on an average trip

Airport Advertising is Effective
- 86% of passengers noticed the airport advertisements

(Source: TNS Study 2007, Research International 2007)


Thailand MUPI and Panoramic Advertising

High Awareness for Scrolling MUPI
- 72% of people are aware of scrolling MUPI

High reach and Frequency
- The OTS for an advertisement on a panoramic shelter is 10.5 time daily
- The OTS for an advertisement on a MUPI is 9 times daily
- 99% of the people have seen a panoramic shelter daily
- 96% of the people have seen a MUPI daily

(Source: JCDecaux Thailand Street Furniture and Nielsen Company 2009)

http://www.jcdecauxasia.com/images/uploads/research-thai2.jpg  

Japan CityscapeTM

Your advertisements will cover:

A True Mass Audience:
- 30% reach
- 12x frequency per 2 weeks campaign

Highly Effective:
- 88% attention ratio
- More than 80% recognition.


For information on research, please email: jcdasia.marketing@jcdecaux.com.sg